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Still for 0:12. That's the whole idea.

IDLE — Calm by design. Focused by nature.

Calm by design.
Focused by nature.

Zero sugar · Zero calories · Zero caffeine

or scroll — slowly

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01 — The antidote

The world is built to spike you.

Pings, pushes, shots of caffeine and sugar. Up fast, down hard, again by four. IDLE was made for the other way of getting things done: settled, clear, quietly capable.

No caffeine. No spikes. No crashes.

02 — Same day. Different state.

Drag to go idle.

Same street, same train, same table. Drag across to see the moment without the noise.

A woman sipping an IDLE Cola on a city street
2:10 PM · Idle 2:10 PM · Overstimulated

03 — Out there

Real cans.
Real days.

Not a mood board. This is where IDLE actually goes: city lanes, the late train, a crowded room at midnight.

A woman in sunglasses sipping an IDLE Cola on a city street
01 Out for the afternoon.
A metro display reading IDLE's next stop, Nai Dilli
02 Next stop, Nai Dilli.
A woman with her eyes closed drinking an IDLE Elderflower Spritz in a crowded room
03 Still, in the middle of it.
An IDLE Elderflower Spritz can held over a knee in blue jeans
04 Cold, in hand.
A black auto-rickshaw with the IDLE wordmark, blurred in motion
05 The city keeps moving.
Two cold IDLE Elderflower Spritz cans in one hand, front and nutrition label
06 Two for the road.
Close-up of a black can lid and ring-pull with cola droplets
07 Crack it open.

04 — On the wall

Said plainly.

Poster: No more Diet Joke. Guilt-free cola crafted for your daily routine. Zero sugar, zero calories, zero caffeine
Poster: Your problems, brain fog, afternoon crashes, caffeine jitters. One solution, IDLE Elderflower Spritz
Poster: What's inside IDLE Peach Lime, L-theanine, ashwagandha KSM-66, vitamin C, electrolytes, magnesium
Illustrated stamp poster for IDLE Peach Lime

05 — The can

250 ml of calm.
Nothing else in the way.

The can250 ml · 8.4 fl ozSlim, light, black lid. Fits a hand, a bag, a desk.
OutZero sugar.
Zero calories.
Zero caffeine.
InL-theanine · KSM-66 ashwagandha · vitamin C · electrolytes · magnesium
The backThe full label. Read every word.What's inside →

◆ 01 / 03

Peach Lime

Juicy peach, zesty lime. Soft on the front, sharp on the finish.

Ripe peach · lime zest · gentle sparkle

Explore Peach Lime →

✤ 02 / 03

Elderflower Spritz

Floral, light and quietly bright. For slow afternoons that still ask a lot of you.

Elderflower · white florals · soft citrus lift

Explore Elderflower →

● 03 / 03

Cola

The classic, recomposed. Familiar depth without the sugar, the caffeine or the crash.

Kola nut · warm spice · a clean, dry finish

Explore Cola →

06 — One state, three moods

Pick the hour.
Keep the calm.

11:00 · The deep-work block

◆ Peach Lime

Laptop closed, head clear. For the hour where nothing else gets in.

Watch the film →
16:30 · The slow afternoon

✤ Elderflower Spritz

The light goes lilac. The list can wait ten minutes.

Watch the film →
21:00 · The wind-down

● Cola

The classic, after dark. Nothing in it to keep you up.

Watch the film →

07 — IDLE TV

Now showing: everyday chaos, beaten.

Seven tiny pixel films. One cold can in each. Turn the sound on.

Now playing · CH 01

● Cola

The 4 p.m. slump

Fourteen tabs, one crash. Unless.

Meet Cola →

08 — Seen on Instagram

Real people. Real hours.

IDLE out in the wild, filmed by the people drinking it. Posted something? Tag @drinkidle.

@lifewidsimmi
Sat down at 12, looked up and it’s 4 PM already.

◆ Peach Lime · An hour of getting things done.

Watch on Instagram ↗
@_sakshi_fitness_
Strong workout needs clean energy. I choose IDLE.

● Cola · The fit. The fuel.

Watch on Instagram ↗
@eshafromadbulb
No caffeine after the afternoon. I prefer @drinkidle.

● Cola · Sleep hygiene. · Paid partnership

Watch on Instagram ↗
@diet_by_swinkle
Slower evenings lately. Trying this one tonight.

✤ Elderflower Spritz · A certified dietitian’s 4 PM ritual.

Watch on Instagram ↗
@countingkabs
Zero calories, lots of flavour.

◆ Peach Lime · Treadmill to desk.

Watch on Instagram ↗
@moonxyash
Pov: Tuesday, 4 PM.

◆ Peach Lime · Idle evenings.

Watch on Instagram ↗
@drinkidle
Game point. Then a can.

Courtside with IDLE · all three flavours.

Build your case →

09 — Fill a case

Six or twelve.
Mix how you like.

₹99 a can. Free delivery on orders over ₹999.

Build your case →