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Still for 0:12. That's the whole idea.

Our story

The antidote
to overstimulation.

A functional beverage created for the modern mind. Not something that pushes you, but something that settles you, helping you stay centered, clear and quietly capable.

  1. 01

    Calm

    Start settled. Nothing in the can is there to jolt you.

  2. 02

    Focus

    With the noise down, attention has somewhere to go.

  3. 03

    Sustain

    No spike, so no drop. The afternoon stays level.

  4. 04

    Perform

    Quietly capable, all the way to the end of the day.

The IDLE minute

You don't need a can
to feel what it's for.

Thirty-six seconds

In for four. Hold for two. Out for six. Three times.

Where it goes

Slow moments,
in the middle of fast days.

A hand with rings holding a Peach Lime can by a red bag
01 On the way out.
Three hands holding Cola, Peach Lime and Elderflower Spritz cans
02 Pick your pace.
Opening an Elderflower Spritz can beside a glass of ice
03 Sunday, slowly.
A Cola can held up against a blue sky
04 Lift, without the spike.
A man in a cap drinking from an IDLE Cola can
05 The four o'clock reset.
A woman in sunglasses sipping an IDLE Cola on a city street
06 Out for the afternoon.
A metro display reading IDLE's next stop, Nai Dilli
07 Next stop, Nai Dilli.
A woman with her eyes closed drinking an IDLE Elderflower Spritz in a crowded room
08 Still, in the middle of it.
A black auto-rickshaw with the IDLE wordmark, blurred in motion
09 The city keeps moving.

Made in Delhi

Calm, canned
in New Delhi.

IDLE is owned and marketed by Zin8 Beverages LLP in Pitampura and made by Sippin Solutions in Okhla. Three flavours, one state of mind.

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Three hands holding Cola, Peach Lime and Elderflower Spritz cans