11:30 am
Fourteen tabs open.
Three deadlines, one brain, a meeting that could have been an email.
Usually A third coffee
With IDLE Cola The cola you know, without the caffeine. Lift, without the spike.
A day at your pace
When does Cola fit?
2:00 pm
Out for the afternoon.
Sun out, errands to run, a long walk between them.
Usually A full-sugar cola
With IDLE Cola Kola nut and warm spice, zero sugar and zero calories.
4:00 pm
The four o'clock reset.
The day's second half, and nothing left in the tank.
Usually Biscuits and chai
With IDLE Cola A cold, dark, familiar fizz, with nothing in it to crash from.
6:30 pm
Craving a soda.
You know the one. Red can, sugar rush, regret by seven.
Usually A diet cola that tastes like one
With IDLE Cola No more diet joke: real cola depth, zero sugar, zero caffeine.
9:00 pmCola's hour
The wind-down.
Lights low, show on, tomorrow already in your head.
Usually A late cola that keeps you up
With IDLE Cola Zero caffeine, so the late can doesn't cost you the night.
Drag to turn · 250 ml slim can, true to size
● IDLE · 03 / 03
Cola
The classic, recomposed. Familiar depth without the sugar, the caffeine, or the crash that follows.
- 0 kcal
- 0 g sugar
- 0 mg caffeine
Tasting notes
Kola nut. Warm spice. A clean, dry finish.
21:00 · The wind-down
IDLE TV
Bad hours, solved.
Little pixel films about the moments IDLE Cola is for. Change the channel for the others.
Seen on Instagram
Real people. Real hours.
IDLE out in the wild, filmed by the people drinking it. Posted something? Tag @drinkidle.
Strong workout needs clean energy. I choose IDLE.
● Cola · The fit. The fuel.
No caffeine after the afternoon. I prefer @drinkidle.
● Cola · Sleep hygiene. · Paid partnership
What's in the can
Five in.
Three out.
- 01
L-Theanine
An amino acid found naturally in tea leaves.
- 02
Ashwagandha KSM-66
A full-spectrum root extract, long used in Ayurveda.
- 03
Vitamin C
The everyday vitamin, in every can.
- 04
Electrolytes
Minerals that travel with water.
- 05
Magnesium
An essential mineral, rounding out the blend.
Same calm, different hour
